Virtually browse design projects with Houzz Pro’s new AR tool

A portfolio of magnificent projects. A profitable business. A flourishing clientele. It’s what designers dream of, and to achieve it, they need a state-of-the-art marketing and business management tool. The Houzz home design and renovation platform offers just that, simplifying every step of a project with Houzz Pro, end-to-end software that allows industry professionals to oversee everything from paint samples to payments due in one place.

With the recent rollout of a series of new features, including an augmented reality offering that allows designers and their clients to virtually experience their proposed vision on-site in 3D, Houzz Pro is further expanding its suite of tools requested by designers. designers.

Ease of use is one of the main drivers of new features. With enhanced moodboards, designers can access any number of saved products in their custom library, upload images, and drop links. “It’s easy to remove the background from a product shot or tilt the perspective to match the space,” says Liza Hausmann, Houzz’s vice president of industry marketing, of the app’s photo-editing capability. Upgrades allow professionals to post fabric swatches and suggested color palettes, embed the corresponding 2D floor plan as a live thumbnail right on the page, and give the overall layout a professional feel by adding their company logo.

“The real added value of mood boards is that they’re fully integrated with the rest of Houzz Pro,” says Hausman, citing the product mower function as a symbiotic couple. This means designers can get information from any vendor and save it to a library accessible from all other app features. “If the designer wants to put this product into a mood board, they don’t have to re-record and re-record every time they start a project,” says Hausman. “Having it connected is a huge time saver.”

To visualize the current scheme and, more importantly, help clients see it as well, designers can now also experience floor plans virtually. Using the Houzz Pro augmented reality feature, simply scan the dimensions of the room with an iPad or phone. “It’s a quick way to capture measurements and another big time saver for busy professionals,” says Hausman. “The data automatically generates a two-dimensional plan that you can then edit on your computer.”

Add items to your heart’s content: doors, windows, walls, sofas, stoves, lighting – all those pretty and practical things saved on the mood board, and all to scale when added to the space . “You can build a full kitchen, with different styles of panels and hardware, make it look very realistic,” Hausman says. Once imported, the 2D thumbnail on the relevant mood board will automatically update to reflect any changes made to the original floor plan, again eliminating the need for duplicate work. With another click, this 2D plan can be converted into a 3D model.

Houzz Pro’s AR tool allows designers to show clients the potential of a project in real time.Courtesy of Houzz

And for designers whose clients “just can’t see it,” the final feature adds the final layer of support to help seal the deal. “If you’re in your client’s home, the cool AR feature we just introduced actually lets you take that 3D model and walk around the space, revealing on your phone or iPad what the new design will look like. , layered on top of the old,” says Hausman. Tear down a wall here, add a kitchen island there, treat yourself to a tub in the bathroom, or nestle in a reading nook in the den – it’s a life-size virtual tour of the final result, in advance.

“Obviously designers have an eye and can see the potential, but it’s often a struggle for clients,” Hausman notes. “The Houzz Pro AR tool helps designers communicate their vision, inspire trust, and get buy-in to their concept faster.”

Plus, more detailed visuals created through the advanced mood board and 3D floor plan features mean more buzz about your business. That’s why Houzz Pro now also covers the promotional needs of designers. Whether offering a service, announcing a team addition, or celebrating a completed project, the platform’s added email marketing tool provides customizable templates so designers can easily design professional-level newsletters, company updates, and other communications to send to their community. Share with as many people or select a contact list as you like, and Houzz Pro will track analytics and provide insights into which mailings are having the most impact on inboxes. It’s like having your own private marketing department right on the platform.

“Email marketing was a much-requested feature,” Hausman says of feedback from designers using Houzz Pro, many of whom already manage their contacts and job leads in the app. “[Whether you] choose one of our beautiful templates or create your own, it’s a way to stay ahead [with past and potential clients.]”

Whether it’s a meticulously detailed mood board, an exciting virtual tour, or a targeted mailing, Houzz Pro’s new features all serve the same overall purpose of the platform as a whole: “They help designers not only build their brands, but also better communicate their ideas. customers,” says Hausman. “This one tool is all you need to pull it all off.”

This story is a paid promotion and was created in partnership with Houzz Pro.

Home page photo: The Houzz Pro AR interface | Courtesy of Houzz

Abdul J. Gaspar