Town & Country Living is pushing the design calendar
As part of a new license with women’s clothing brand Sanctuary, Town & Country is launching rugs and decorative pillows made from recycled materials.
New York – Living in the city and in the countryside successfully bypassed persistent industry supply chain barriers and is showcasing these solutions at the New York Home Fashions Market.
“In some categories we’re showing holiday products, and in others we’re starting to show introductions in the spring of 2023,” explained Judi Alexander, vice president, licensing and marketing. “We are seeing this year that due to supply chain disruptions, many retailers are moving their schedules forward and making purchasing decisions much earlier – in some cases up to a year earlier. So we work earlier too.
The company’s “big story” in this market is sustainability, she noted, through a newly signed licensed partnership with womenswear brand Sanctuary. The collection includes rugs and decorative cushions, all made from recycled materials. The offering will expand later this year with additional items including kitchen textiles, table linens and shower curtains.
Washable rugs, a Town & Country category launched only a year ago, are gaining momentum, prompting their expansion this season.
“Washable rugs have really taken off for us since we added them, and we have placement for them with just about every retailer in our Everwash brand as well as private label programs,” Alexander said.
Washable rugs, as well as kitchen rugs and table linens, complement the Sur La Table program focused on gourmet cuisine.
Also new to the flooring category are carpet additions to several branded programs. These include: handmade rugs for the Tommy Bahama line; and interior/exterior styles for the Lillian August, Nicole Miller, Christian Siriano, Elle Décor and Tahari programs.
“Tahari has been particularly strong for us, so we are also expanding this range with underpads and carpet clips,” noted Alexander.
Outdoor living continues to be at the center of customers’ shopping lists, and Town & Country is bringing them new pillows and accent pillows. Branded programs include Tommy Bahama, Lauren, Martha Stewart and Christian Siriano.
For home décor, new decorative pillows from the company’s home range cover holiday looks for Harvest and Christmas as well as Valentine’s Day as well as new designs for brands Lillian August, Rachel Roy, Elle Decor and Nicole Miller.
Additionally, the window treatment mix is updated with a new batch of unique trims, including lace trims and beaded trims, as well as new jacquards and fancy velvets for Christian Siriano, Elle Décor and Lilian. Aug.
Kitchen textiles and table linens at the heart of Town & Country, these categories grow with an array of styles for different brands:
- Fiesta, with new vibrant designs for indoor/outdoor use as well as new holiday prints;
- Martha Stewart, with new Halloween, harvest and holiday styles;
- Tommy Bahama, with new tropical and textured looks all year round;
- KitchenAid, “a powerful brand for us at brick-and-mortar retailers as well as e-commerce”, with over 20 new solid colors and a wide assortment of prints and woven chambray looks.
Shower curtains are another growth area for the company. Town & Country offers new prints, yarn dyes, tufted and embellished constructions for Nicole Miller, Lauren and Lillian August.
And finally, the pet bed segment is taking the couture turn with stylish additions to brands Lauren, Elle Decor, Nicole Miller and Christian Siriano.
Town & Country Living is offering in-person and virtual tours of its New York showroom at 261 Fifth Ave., 2nd Floor.