The 4 Best Logo Design Courses

Over the past few years, the demand for logo designers has increased dramatically due to the rapid growth of digital businesses. Despite this, it is not easy to win high-paying clients due to increasing competition. To land good projects, you have to stand out. Taking the time to learn new techniques can surely help.

Whether you’re looking to get into logo design or want to hone your skills, here are the best courses you should consider taking.

This course is designed primarily for beginners who want to start their logo design journey and expand it to the point where they can offer it as a freelance service. Unless you’re a professional logo designer, you’ll probably find this course useful. All you need is a pen and paper, and Adobe Illustrator (Creative Cloud version) installed on your PC.

It starts with a brief overview of quality logos, then explains how to onboard your clients and create a logo design contract. The next step is sketching, in which you learn to brainstorm ideas and put them down on paper.

After that, an Illustrator preview is provided to show you how to realize your ideas. Content covered includes manipulating text and shapes, using tools, using an eraser the right way, and mastering gradients and blending.

Next, the instructor provides a brief overview of Illustrator’s features and workflows, then walks you through the process of designing a logo for your client using what you’ve learned in the course. Plus, you’ll learn how to save, print, and export design files and present them effectively to your clients in Adobe Dimension.

USE VIDEO OF THE DAY

This course covers everything you need to kick-start your career as a logo designer, with 7.5 hours of video content, six articles, and a special section on building a portfolio and finding freelance clients. Finally, you will receive a certificate of completion to use when introducing clients.

This course is for logo designers who want to improve their ability to handle typography and lettering when creating typographic logos. Prerequisites for this course include knowledge of Adobe Illustrator and Photoshop; if you don’t already have these skills, you may find it difficult to apply some concepts from the course.

The course begins by covering the importance of custom lettering and how it differs from typography, followed by a brief overview of how logo design companies work. Next, the instructor explains how to draw inspiration from and build on other sources while borrowing ideas rather than imitating them entirely.

Next, you’ll learn about analog and digital tools that can help you create a type-based logo correctly. After working out rough sketches, the main part of the course shows you how to improve them with different sketching techniques, draw vector paths and refine the structure.

Then, after giving an overview of the use of 3D effects, coloring and bitmap textures, the course ends by teaching you how to export the Illustrator drawing into Photoshop to quickly texture it. In short, the 1.5 hours of video content and downloadable resources will be enough for you to improve your typographic logo design skills.


The course is aimed at intermediate level graphic designers and those who have experience but want to expand their skills. You only need a creative mind and Adobe Illustrator installed on your computer to take this course.

It begins by exploring different typefaces, teaching students how to choose the right one for their design. An overview of the different type treatments will follow, including how to create a hand-drawn logo, monogram, and stacked type logo.

Next, two sections are dedicated to the use of shapes in logo design. The first part explains how you can make your logo stand out with basic shapes like lines, arrows, squares, circles, and ovals. The second part deals with the use of advanced shapes such as hearts, rhombuses, concentric circles, polygons, chains, etc.


Additionally, the instructor covers some advanced design techniques including offsetting multiple paths, working with stripes, and creating a camera shutter swirl. You’ll learn how to give your logo a delicate touch with different logo effects, including gradient effects, bevel effects, and working with negative space and transparency.

Finally, the course concludes with a discussion of logo coloring, including color associations and combining multiple colors, and lectures on converting a process color to a spot color and converting the process and transparency in tints. If these terms are unfamiliar to you, the course will explain them. However, to master the course content, you need some theoretical knowledge.

As your skills as a designer improve, this specialization will give you five courses that will serve as stepping stones. Assuming you dedicate three hours per week, the course will take you six months to complete. You will need previous experience with design software for all of these courses.

Let’s explore what each course in this specialization has in store for you:

  1. Fundamentals of graphic design: In this course, the instructor explains the basic principles of graphic design, including how to work with shapes, colors, patterns, and a general overview of typography and composition.
  2. Introduction to typography: The main focus of this course is to introduce typography into your logos to better express your design. Learning about letter shapes, selecting and combining types, and the history of typefaces will help you become a better typography-based logo designer.
  3. Introduction to creating images: The objective of this course is for students to become better at creating images, manipulating them or organizing them to better express their ideas.
  4. Graphic Design Story Ideas: This course does not detail the use of tools. Instead, it emphasizes the evolution of graphic design ideas from the mid-19th century to the mid-20th century. The instructor explains how history helped redefine graphic design.
  5. All new brand: This course summarizes everything you have learned and allows you to apply what you have learned to visually represent your own imaginary brand. By guiding you through the process from formulating an idea to creating it, this course is more like a hands-on application of what you learned in the first four courses.


Which Logo Design Course Should You Take?

It depends on your expertise as a logo designer, which courses you should take from the list. You can skip the first course if you already have enough experience, while taking the rest will improve your skills, prepare you to design for brands, and strengthen your knowledge of type-based logo concepts.

Want to design a logo without using a professional tool? Try Canva. It gives you all the tools you need to create an attractive logo that visually represents your brand or services.


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About the Author

Abdul J. Gaspar