Porsche dives deep into its luxury lifestyle design process

From kitchen appliances to luxury watches, Porsche Design does it all.

Even after its 91-year progression as a leading luxury automaker, Porsche showcases its innovation and design savvy through an expansive product line that is best described as timeless. With a community of passionate and passionate owners, Porsche’s successful recipe for creating performance vehicles and luxury lifestyle collections begins as a simple idea behind the doors of its design center. Studio FA Porsche design director Christian Schwamkrug continues to follow Ferdinand Porsche’s original process, stating that “Our designs must break new ground in creativity, rethink an existing principle, be exceptionally functional and of course technologically achievable without difficulty” . Porsche is proud to step back to commemorate some of its most famous designs, and the painstaking journey it took to turn an idea into reality. The first example of Porsche Design’s initiative was the original Chronograph l, ticking off each of the requirements that would set it apart from all other competitors on the market.

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The idea behind Porsche Design is to integrate the performance, technology and design aspects of Porsche sports cars into luxury lifestyle products, maintaining the same high level of quality. In partnership with other industry leaders such as PUMA Motorsport and Seimens, Porsche Design has been able to diversify its product portfolio with exclusive pieces such as clothing, footwear, electronics, appliances, watches, glasses and many more. Although the brand seems to create almost anything and everything, each design presents itself as a project that Porsche believes will benefit its customers on a daily basis. Throughout his long career as a designer at Porsche, some of Christian’s favorite projects include the 1 Chronograph, P’8478 sunglasses, LaserFlex ballpoint pen and a dentist’s chair. Shop all current Porsche Design products by clicking the link below. Check back in duPont REGISTRY for more up-and-coming luxury lifestyle and Porsche news.

Source: Porsche

Abdul J. Gaspar