New article in peer-reviewed journal sheds light on Lirio’s approach to behavioral design and its ability to impact underserved communities
“Frontiers in Digital Health” is the leading open access publisher and open science platform
Knoxville, Tenn. and NASHVILLE, Tenn., April 20, 2022 /PRNewswire/ — A new article published in Frontiers of digital health, the leading open access publication covering digital health and human factors, highlights a new approach to personalized behavioral interventions that addresses historically underserved populations. The program and corresponding article presenting an innovative point of view on behavioral design and health equity – illustrated by a case study on COVID-19 vaccination – were designed and written by Kelsey Lynet FordDrPH; Ashley B. Westdoctorate; Amy Bucher, doctorate; and Chandra Y. Osborndoctorate.
The solution leveraged the United Kingdom Design Council’s Double-Diamond approach combined with behavioral science to deliver hyper-personalized digital communications to consumers of diverse populations. It is one of the very few documented approaches that leverage established design methodologies for creating behavioral interventions.
“The intersection of behavioral science and human factors is a really interesting area of study,” said Bucher, behavioral manager at Lirio. “When you combine an established design method like Double-Diamond with the COM-B model of behavior change, then deliver and evolve it with artificial intelligence, you begin to realize depth of customization and results. of health that would otherwise be inaccessible.”
The recipients of the messages were diverse in terms of race, ethnicity, income, education, and other demographics. While the review article focused on methodology, Lirio found that the approach yields favorable results in all subpopulations, not only for COVID-19 vaccinations, but for other behavioral interventions like breast cancer screenings and PCP visits for patients with diabetes. Underserved populations like Black Americans and low-income households engage and achieve desired health actions comparable to other better-served populations and the general population. The diversity of reach and engagement might suggest that the Double-Diamond approach holds promise for large-scale equitable behavioral interventions.
The article represents the approach taken to the design of interventions within the Behavioral Reinforcement Learning Lab (BReLL) at Lirio, a multidisciplinary research institute examining the impact of using behavior change and intelligence science to improve the health outcomes of large-scale populations. BReLL specifically tackles some of the world’s most intractable health problems to directly improve people’s health and measurably reduce the negative economic impact of chronic and mental illnesses, which contribute to 90% of healthcare over 4 trillion dollars annual cost in the United States.
Lirio’s AI platform for behavior change combines behavioral science and artificial intelligence with Precision Nudging™ technology to move as many people as possible along their unique journey to better health. Like precision medicine’s individualized treatment plans, Precision Nudging™ enables Lirio to apply personalized behavioral interventions to overcome each person’s specific barriers to action. Interventions are delivered at the right time and in the right place to elicit scalable behavior change, effectively engage and motivate individuals to make appropriate health decisions and take recommended actions to maintain and improve their health. The company was recently awarded Inc.’s 2021 Best Workplaces and is HITRUST® CSF certified and SOC 2 Type II compliant for information security. For more information, visit www.Lirio.com.
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