Hitting the future of marketing, commemorating possessions and embracing design 3.0

Ideas We Follow: What Tokenization and Web3 Technologies Look Like shaping the future of marketing and customer experiencethe digitization of our IRL assets and the future of p2p retail, and how the metaverse aesthetic influences the future of design.

PSFK’s guide to next-gen strategies that will power the future of advertising, marketing, and brand engagement.

How NFTs “ride” the future of marketing
The technology associated with NFTs enables faster innovation, more advanced customer experiences, and helps businesses and Web3 communities rethink the way they market and sell their goods and services. The researchers behind PSFK’s latest report claim that tokenization will drive the future of brand-consumer interactions.

ASICS Move to Earn program gamifies fitness with crypto rewards
Developed in partnership with lifestyle company web3 STEPN, Asics’ Move to Earn initiative rewards NFT owners with crypto bonuses for their step count. Read more

Autograph’s exclusive NFTs connect sports legends and their fans
Counting the NFL’s Tom Brady as co-founder and co-president, Autograph’s NFT platform creates bespoke digital collections and experiences featuring some of the world’s most legendary athletes and performers. Read more

FOX’s Blockchain Creative Labs Launches Groundbreaking Web3 Series
Dan Harmon, the creator of hit shows Rick and Morty and Community, is producing an innovative animated series that will be hosted entirely on the blockchain, called Krapopolis. PSFK

Download Today: A PSFK Handbook for NFT-Powered Marketing
Everything you need to know about using NFTs, token technology and blockchain for smarter brand engagement. Discover 9 supercharged strategies to optimize key touchpoints and fuel unstoppable loyalty. Details

Download the PSFK iQ report

Trading the digital twins of our holdings IRL
In our 2022 version of the PSFK report on the future of retail, we presented a future where ALL of our assets have a digital twin and these assets can be used to catalog, exchange, lend or even borrow money – without go through traditional retailers or service providers. . We were talking about 2042 in the report, but maybe we need to adjust our timeline because we’re already seeing a lot of NFTs created for things people own!

Car owners can scan their automobiles into NFT
Scrap Car Comparison, a UK-based company, allows car owners to request that highly detailed virtual replicas of their car be created as NFTs and held on the blockchain, down to the tiniest features like the dings, the bumper stickers and the license plate. Number. Scrap Car Comparison

Pet owners can scan their furry pets to NFT
the petavers from Cominted Labs Studio, will launch a collection of 1,000 virtual twin pets available through the “MetaPaw” NFT Collection. 3D virtual pet avatars will be highly detailed and created from images uploaded by users. NFT holders can also “adopt” a pet avatar instead of creating their own. Press release

Small stores are registered and marketed as NFTs
A Malaysian artist has a new collection of 3D art from local stores and stands in a series called126³ Tiny Voxel Shops. Shin Oh was worried about the decline of neighborhood spots and says, “I tried to ‘preserve’ the old stores through this series…I hope when people see it, it will remind them to go support their local small businesses.” Artist Interview / NFT Market

Buildings are also commemorated as NFT
Chris Hytha has transformed Philadelphia’s historic townhouses into NFTs. The architect scours Google Earth for these unique buildings in the city, then photographs them by car – but sometimes, when he shows up, they’re already demolished. FeatureShoot

Each PSFK report is available now for $495. Even the very old ones. Maybe we have just the right ideas to help you get smart fast on this topic you’re digging into today? psfk.com/reports

How the Metaverse Influences IRL and Digital Design
As the virtual and physical worlds collide, the way we design and enjoy products will change forever. The metaverse, or at least the technologies that power it, will ultimately be our future – and it’s already causing change in the design world.

BMW i7 launches with metaverse-style campaign
The new all-electric BMW i7 is launched with a series of unique photos and videos by influential fashion photographer Nick Knight, taking the viewer into an emerging era of “Forwardism”. It’s easy to see the influence of the metaverse and digital art in the campaign, which aims to subvert conventional visual behavior in an embrace of the future. BMW

The designer brings the look and feel of the virtual world to promote real products
It’s Nice That portrays designer Luka Lenie, who discusses the realities of a rising generation of young creatives looking for innovative ways to approach a design world suspended between an online and offline ecosystem, and how to integrate influences from both in new and innovative practices. That’s right

Filmmaker Chooses Metaverse Visuals For Meditative Short
When Maitry Rao wanted to create a “calming and meditative exploration of the potential of her imagination”, the filmmaker chose to use virtual world-building tools for her short film. “I kiss it because it pushes me to move by dancing in my whimsical world”, she adds in an interview. Vimeo

Crate & Barrel Appoints SVP of Metaverse and Design
The home decor brand has promoted its VP of Design and Product Development to a new role where he will also oversee the company’s metaverse ambitions and web3 strategy, bridging the physical and digital worlds through reflection on design, collaboration and creativity. Press release

Combining clay models with virtual renderings is the future of automotive design
3D digital modeling and virtual reality are well on their way to changing the automotive industry almost as much as clay modeling did a century ago when GM launched it in the 1930s. By combining the tactality of a clay model with the numerical and mathematical manipulations possible in a virtual environment, automakers can simplify, accelerate and enjoy supercharged efficiency, as well as next-generation design, during the design process. BI

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Abdul J. Gaspar