Milan as a city has many identities; from being a fashion capital to a design mecca, the city exists through different layers. For the design fraternity, it is almost impossible to separate the city of Milan and the Salone del Mobile.Milano. In doing so, it is imperative to recognize that the Salone del Mobile is no longer simply a fair, but rather a gathering of remarkable creative minds from around the world.
This is however temporary. One week a year, within the same geographical location of Milan, another dynamic city emerges, the city of design. One who is deeply rooted in the idea of projecting what comes next. It would be easy to consider Salone as a confluence of objects, designed and manufactured for monetary purposes. But it is necessary to recognize the potential, the breadth and the volume of the objects created, specifically for Salone. Commercial, commercial, cultural and even public spaces are repurposed and transformed into an arena for Milan Design Week. From 5vie, Brera Design Week, Fuorisalone, to Isola Design Festival, Zona Tortona and Durini, each district of Milan embodies a new spirit, a spirit that STIR intends to capture as the media partner of each of these districts. As the city remains in physical stasis, its function and program change. In many ways, the very urban fabric of Milan is altered to present a slightly different version of itself. And that changes every year. Within this temporary city are the marks of a shifting paradigm and shifting ideologies, each manifesting in different ways.
In 2021, although on a slightly smaller scale, the Supersalone celebrated perseverance, resilience and innovation. This year, a major element of Mario Cuccinella’s large-scale installation Design with nature postulates that of the city as mine, one that can be mined for resources, supplies, and ideas. The temporary city initiated by the Salone del Mobile.Milano is such a powerful resource that will eventually disperse. STIR hopes to document the temporal existence of Milan Design Week in 2022 through its coverage on STIRworld and STIRpad.
60th edition of Salone del Mobile.Milano, which will take place from June 7 to 12, 2022
Milan Design Week 2022 will tackle the main themes of restarting, adaptation, sustainability, ecological transition and the future of life in its highly anticipated program. Follow us as we uncover the layers of Milan, its events, exhibitions, showcases and special presentations.