Joining an elite group of design industry luminaries, the luxury automaker has been selected to contribute a suite of concept designs to Document Journal’s prestigious portfolio.
For issue 15 of Document Journal, art & fashion magazine invited a selection of culture’s most fascinating architects and designers to find their inner Major Toms and imagine human life on the moon for The Lunar Design Portfolio. How will we live? What will it look like? What will we wear? What will we drive?
ED2, the European advanced design studio for Toyota and Lexus dedicated to advanced concept proposals and revolutionary design, has been selected to contribute to a concept of lunar mobility. Building on the recently released LF-30 Future Concept vehicle, the studio has created a series of 7 concepts from 5 different designers, a full range of space vehicles ready to take on the lunar landscape.
“When Document Journal approached us about the Lunar Design Portfolio, our team was working on the LF-30 Concept, which represents the futuristic ‘Lexus Electrified’ vision for Lexus. The design team was already looking beyond short-term production and predicting how advanced technology will change the way we interact with vehicles, ”said Ian Cartabiano, President of ED2. “The lunar project came at the right time, halfway through the development of the LF-30. This gave the team a chance to dream further and then apply some of the LF-30’s interior design language to their lunar proposals.
Zero Gravity, the conceptual sketch selected for appearance in the magazine’s print issue, is a single-seater vehicle that evolves the “Lexus Electrified” vision of the LF-30 to incorporate magnetic levitation technology. The design reinterprets the signature Lexus tapered grille and uses the riding style of a motorcycle to utilize Tazuna’s new concept (meaning “reins” in Japanese): the foundational human-centered philosophy. Inspired by how a single rein can be used to achieve mutual understanding between horse and rider, the steering control provides active riding pleasure created by direct communication between man and machine.