A business portfolio is a tool that can attract customers straight away to your business. And if you haven’t spent a lot of time and effort building your UX design portfolios, you could lose the most potential leads for your business and start experiencing a drop in customer engagement.
Especially in the case of start-ups, they do not have enough market exposure and experience to develop attractive portfolios. And to impress clients, they end up with a wallet that has many pitfalls and is not liked by the public.
Since newbies are not up to date with market trends, they end up making mistakes when putting together a portfolio for their business. And if you don’t have an attractive portfolio, you will fail to convince the client audience and you will see your business growth decline.
In order to create an ideal UX design portfolio, it is important that you are aware of the common mistakes that you need to avoid. It will definitely help you grab the attention of every website visitor and turn them into long term loyal customers. So, let’s explore the common mistakes!
Excessive use of animation
Using animations is a great tool to grab the customer’s attention, but excessive use of animations across the portfolio plays the opposite role. Excessive use of animations can irritate website visitors as users are unable to find relevant projects or other items that they are looking for in your portfolio. So you should focus on choosing the animations and use them only on the relevant positions so that it does not hamper the user experience.
There are designers who directly extract the slides from the PPT presentation and insert them as pictures on the website. This is done to save time and effort, but it turns out to be a fatal mistake. Designers should emphasize that customers expect an engaging experience on your wallet, only then can they consider investing in your business. So, focus on presenting things in an organized way where you use valuable images that are presented optimally in order to impress customers.
Lack of project context
There are always a few successful projects that you spent a lot of time and effort on and even the clients really enjoyed this project. Undoubtedly, you would like to showcase these projects in such a way as to convince new clients.
And while presenting the details of this particular project, there are plenty of technical terms that you can use that most website visitors may not be aware of. You must therefore make sure that you are using language and context that any third party can easily understand and know what your project is all about.
Show only final outputs
Each portfolio includes screenshots of the final project delivered to the client. But some of them forget that customers are not only concerned with the end result, but even want to know about customer weak spots, the process and strategies you followed, and everything that happened during the process. completion of the project. So, try to add all the screens that have been involved throughout the journey of the project.
There are times when you want to add all the projects in your UI design agency portfolio. But having so much on your portfolio page can confuse clients and they feel lost as they go through the countless projects and animations that you have added to your portfolio. In this case, you need to preselect the best projects you have because adding limited projects is a better option than adding everything and confusing the user. So make sure you offer rich navigation so that users can easily browse your portfolio and find the awesome projects you’ve been working on so far.
By now you will be up to date with common mistakes designers make when creating portfolio. So be sure to avoid them the next time you’re working on your wallet.